Do you wish to have the freedom to choose your own rewards at work?

The all new Wah! Program at Cognizant, gives you just that!
To offer you the freedom to identify your own rewards, Cognizant has partnered with PAYBACK to present to you an exciting and all new Wah! Rewards and Recognition initiative. 

The unique program has been exclusively crafted for Cognizant associates such as you. You can now log into to register and start redeeming your Wah! and PAYBACK points!

How it works?

On the basis of your performance, Cognizant Wah! Points will be accumulated in your account. Additionally, you can earn PAYBACK points from PAYBACK partners using your Cognizant PAYBACK Card.
You can choose the rewards from the online catalogue and get the rewards of your choice by redeeming the points.

You now have access to a completely new and enticing reward system. Apart from earning Wah points from the Wah! program, everyday activities such as refuelling or buying tickets, or going for a movie can win you PAYBACK points using your Cognizant PAYBACK card. This program offers you the luxury of rewards that are delivered to your doorstep. It will revolutionize the way you experience rewards at Cognizant. 

The Cognizant PAYBACK card can be used across multiple partner brands to earn PAYBACK points.
As a member you can earn points by just entering your Cognizant PAYBACK card number at the time of purchase, irrespective of the payment mechanism. The points earned get accumulated in the Cognizant PAYBACK membership account which can later be redeemed for rewards from the exclusive catalogue. Associates who are based out of India can use their online Cognizant PAYBACK card number with any of the PAYBACK online partners to earn points.

Earn points and redeem them for rewards of your choice. Rewards have never been so much fun!

Go ahead! Grab that Cognizant advantage TODAY!



PAYBACK Corporate Rewards program is a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. With a strong foothold in the industry; PAYBACK delivers best-in-class services. The salient features of PAYBACK Corporate Rewards program are:

Flexible Platform: Allows corporates to define their strategic interests and thereby develop a customized program.

Leverage Potential: Facilitates infrastructure sharing; with no major investments otherwise required to run an independent loyalty program. This further enables, quick turnaround time making it possible to go-live instantly, leading to cost and time efficiencies.

Intelligent Analytics: Inherent potential to twine behavior patterns with predictive modeling.

Innovative Coalition Model: With a diverse portfolio of partner brands in-store and online, options to earn and redeem points, and avail rewards, are highly convenient. Additionally, fungible nature of PAYBACK Points makes it possible to earn them from employer as well, growing the point-pool at a faster pace.

Relevance: The expanse of categories covered from the day-to-day shopping needs under the PAYBACK program, makes it possible to cover nearly 70% of member's wallet share.

Expertise: The program is managed from start to finish; from operations, MIS to rewards management, providing organizations with essential time to focus on other strategic initiatives. Besides this, interest generation activities to engage members through earn and redeem options are also provided.

PAYBACK Corporate Rewards Program delivers a superior program experience for members through a dedicated call center and online services. Over and above a large array of redemption options along with effortlessness execution makes PAYBACK Corporate Rewards the most popular platform for managing rewards program. To know more about the program you can contact PAYBACK Corporate Rewards, Email:


PAYBACK is India's largest multi-brand loyalty program offering its members a multitude of benefits. PAYBACK has more than 50 partners including affiliate brands participating in the PAYBACK network across categories in-store as well as online namely ICICI Bank, HPCL,, UniverCell, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory,, and many more. With such a varied portfolio of partners, PAYBACK members can earn points during everyday shopping and redeem their points for attractive rewards at select partner brands in-store and online.

PAYBACK is the loyalty program operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is a venture funded company with Loyalty Partner GmbH, Peepul Capital and ICICI Venture as its investors. Loyalty Partner GmbH is a subsidiary of American Express.

For more information please visit You can also connect with PAYBACK a Our Contact Centre number is 1860-258-5000 (call rates will be applicable as per tariff plan).