Welcome to the Fidelity PAYBACK Program!

Fidelity PAYBACK Program is a unique loyalty program exclusively crafted by PAYBACK and Fidelity for you. It is our way of recognizing and rewarding you for your contribution towards Fidelity. It is also our way of expressing that we will partner with you in your business to ensure a successful future for you.

The unique program has been exclusively crafted by PAYBACK and Fidelity for you. You can now log into Fidelity.payback.in to register and start redeeming your PAYBACK Points!

The website enables you to view your point statement, account history and make gift redemptions. The website features a wide range of exciting products along with simple step by step instructions for facilitating the redemption process.

Our endeavor is to provide an integrated platform for all the members of Fidelity PAYBACK Program along with making the gift redemption process a pleasant experience. We constantly strive to add value to every product and service that we provide to you.

Earn points and redeem them for rewards of your choice. Rewards have never been so much fun!

Go ahead! Grab the Fidelity PAYBACK Program advantage TODAY!


PAYBACK Corporate Rewards program is a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. With a strong foothold in the industry; PAYBACK delivers best-in-class services. The salient features of PAYBACK Corporate Rewards program are:

Flexible Platform: Allows corporates to define their strategic interests and thereby develop a customized program.

Leverage Potential: Facilitates infrastructure sharing; with no major investments otherwise required to run an independent loyalty program. This further enables, quick turnaround time making it possible to go-live instantly, leading to cost and time efficiencies.

Intelligent Analytics: Inherent potential to twine behavior patterns with predictive modeling.

Innovative Coalition Model: With a diverse portfolio of partner brands in-store and online, options to earn and redeem points, and avail rewards, are highly convenient. Additionally, fungible nature of PAYBACK Points makes it possible to earn them from employer as well, growing the point-pool at a faster pace.

Relevance: The expanse of categories covered from the day-to-day shopping needs under the PAYBACK program makes it possible to cover nearly 70% of member's wallet share.

Expertise: The program is managed from start to finish; from operations, MIS to rewards management, providing organizations with essential time to focus on other strategic initiatives. Besides this, interest generation activities to engage members through earn and redeem options are also provided.

PAYBACK Corporate Rewards Program delivers superior program experience for members through dedicated call center and online services. Over and above a large array of redemption option along with effortlessness execution makes PAYBACK Corporate Rewards the most popular platform for managing rewards program. To know more about the program you can contact PAYBACK Corporate Rewards, Email: corporate.rewards@payback.in.


PAYBACK is India's largest multi-brand loyalty program offering its members a multitude of benefits. PAYBACK has more than 50 partners including affiliate brands participating in the PAYBACK network across categories in-store as well as online namely ICICI Bank, HPCL, MakeMyTrip.com, UniverCell, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com, bookmyshow.com and many more. With such a varied portfolio of partners, PAYBACK members can earn points during everyday shopping and redeem their points for attractive rewards at select partner brands in-store and online.

PAYBACK is the loyalty program operated by Loyalty Solutions and Research Private Limited (LSRPL). LSRPL is a venture funded company with Loyalty Partner GmbH, Peepul Capital and ICICI Venture as its investors. Loyalty Partner GmbH is a subsidiary of American Express.

For more information please visit www.payback.in. You can also connect with PAYBACK a https://www.facebook.com/PaybackIndia. Our Contact Centre number is 1860-258-5000 (call rates will be applicable as per tariff plan).